Note from the editor – Unlike many other giant conglomerates, I seldom hear anyone say “I wish there was an alternative to Google’s search engine”. They seem to have balanced satisfying our need for a search engine with their need for revenue, so it is surprising and refreshing to find an alternative, one that is in line with a growing breed of socially conscious entrepreneurs directing companies with a greater purpose.
The below is taken directly from Ecosia‘s press section and modified slightly for flow.
Trees are the most efficient carbon filters on earth and as such, a key factor to mitigating climate change. So what if planting trees was as easy as searching the web? It is, with Ecosia. Like most search engines, Ecosia shows ads next to the search results, both of which are powered by Bing. This is what makes Ecosia special: it uses at least 80% of the surplus income from said ad revenue to support reforestation projects, currently in Burkina Faso, Madagascar, Indonesia and Peru. Basically Ecosia capitalizes on an everyday technology and daily habit – that of searching the web – to have a positive impact.
Where are these trees planted?
Ecosia is currently financing reforestation programs in Burkina Faso, Madagascar, Indonesia and Peru. These programs help employ communities, restore landscapes and turn deserts and barren land back into fertile forests. This doesn’t only help the environment and the planet’s CO2 balance, it also creates a world that is socially, economically and politically more sustainable.
What is the founder’s story?
And the impact?
Around 5 million users have already switched to Ecosia and are helping finance a new tree every 5 seconds (that’s one tree every 50 searches). Just imagine how many trees we could plant and how many communities we could nurture if Ecosia had ten times as many users?
Switch today to www.ecosia.org and help us spread the word.